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Low-carb trend was in its early growth stage, and identified an opportunity in the pasta category for a great tasting low-carb pasta (vs. Atkins and others with a poor taste). |
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Created the Dreamfields brand (a name with no “carb” association but with more wholesome appeal vs. Atkins) – authentic pasta taste with only 5 grams of digestible carbs; launched brand in North America.* |
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Became the #1 brand of low-carb pasta in North America – achieving $15M in year 1 sales; Earned Good Housekeeping Seal and American Culinary Institute’s “Best Taste” Award. |
